Colin Bynoe Jr.
“We don’t just advise — we get in the arena and make deals happen.”
Colin Bynoe Jr. is the founder and managing director of Charisma Group, the Caribbean-founded advisory firm operating at the intersection of sport, business, and investment. He built the firm on a simple conviction: that world-class sporting ecosystems in the Caribbean and wider Global South deserved the same calibre of commercial counsel as established markets in Europe and North America. Over more than a decade across cricket, sponsorship, and cross-border dealmaking, Colin has advised boards, federations, leagues, and brands — and, crucially, stayed in the room until the agreement was signed. His work spans athlete representation, commercial strategy, partnership design and negotiation, event-property development, and market-entry for investors entering sports. He is known in the industry for a rare blend of credibility and execution: relationships that open doors, and the deal discipline to walk deals through them. Under his leadership Charisma Group has become a connector between Caribbean talent and global capital, structured around one principle — we don’t just advise, we deliver.
